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Dear Massage Therapists,

If you're struggling to earn a good living without burning out, it's likely that the massage school you went to intentionally and unethically didn't tell you the following critical truth that would have compelled you to consider a different path, because they definitely know:

"...the average massage career lasts around six years. Most of us go into massage therapy with dreams of helping people, getting out of the rat race and earning a good living. And then reality hits."

- Gael Wood, Author, World Massage Hall of Fame inductee

"There are high rates of burnout, almost no upward mobility, and inadequate compensation for practitioners. This crisis has several factors that collectively contribute to a challenging and unsustainable work environment for massage therapists leading most to quit the industry altogether in 2 to 5 years."

- Chārutā AhMaiua, LMT, Owner of Self-Transformations Massage

And here's the next ugly truth: Everyone peddling paid programs to teach you how to prevent "Massage Therapist Burnout" either really don't know better, or they're intentionally lying to you to profit from your naiveté. The simple fact is, there is NO way to prevent "Massage Therapist Burnout." Why? Because the hard, logistical, socioeconomic realities of Massage Work make it literally impossible, at least, if you have any desire to support a family of four.

Here's the PROOF in simple MATH:

1) Notwithstanding your initial tuition of $9,000 - $18,000 for a minimum of 500 hours, up to 1,000 hours in some states, your annual or biannual State License fee, and the capital needed to invest in all the equipment to start a private practice (we'll visit working for employers later here), let's just look at your monthly expenses.

Business Expenses: $2,525*

(assuming you want to run a massage practice properly and responsibly)
  • $850 - Office Rent
  • $100 - Utilities
  • $ 50 - Massage Supplies
  • $ 35 - Cleaning supplies
  • $250 - Laundry Service
  • $ 69 - Business Software
  • $ 6 - Music Subscription
  • $ 25 - Professional Liability Insurance
  • $ 20 - Office Supplies
  • $ 75 - Marketing
  • $ 75 - Business License
  • $400 - CEUs
  • $400 - Weekly Self-Care Massage**
  • $ 70 - Gym Membership (as self-care)**
  • $ ?? - ??
  • $ ?? - ??

Personal Expenses: $12,628*

(assuming you want a decent home and lifestyle for a family of 4)
  • $4,000 - Mortgage
  • $2,081 - Mortgage downpayment
  • $ 459 - Property Taxes
  • $1,400 - College Tuition per Child
  • $ 738 - Car Payments
  • $ 167 - Car Insurance
  • $ 16 - Vehicle Registration
  • $ 150 - Vehicle Fuel
  • $ 66 - Car Maintenance
  • $ 100 - Utilities
  • $ 162 - Clothing
  • $ 20 - Cleaning supplies
  • $1,483 - Health Insurance
  • $ 18 - Renter's Insurance
  • $1,080 - Groceries
  • $ 400 - Nutritional Supplements**
  • $ 288 - Entertainment
  • $ ?? - ??
* These are conservative, average, national costs of living; and several other expenses may not be thought of here. ** Yes, fitness, nutritional supplements, and weekly massage, are not just essential for your physical and mental health, but also for continuing to learn what feels good, what doesn't, and what's effective, and what isn't, so you continuously hone your massage skills AND keep your body in good operating condition so it doesn't fail on you and stop you from working because you failed to respect your body. Unless you have the time and expertise to prepare perfectly balanced meals AND eat 5,000+ calories/day to get all the micronutrients you need for optimal health and wellbeing, then nutritional supplements are also essential.

Combined MONTHLY expenses: $15,153 = $181,836/year Don't forget that is what you need to NET after taxes! Assuming this is what you have left after the State and IRS claim 30% of what you made that year, you're really looking at a target income of $259,766/year (always round up!). But, if you're a responsible and sensible person, you have to add another 20% of that income for SAVINGS which brings your target annual income up to $324,708. Finally, add another 30% of those savings for Uncle Sam, and you can see that, to support a family of 4 in the US (on average) you have to make at least $417,482 per year ($34,791/month). This still doesn't include extracurricular activities for your kids, like dance, band, martial arts, etc. But we'll ignore that for now, and assume you plan to earn whatever it takes to get your kids out of the house before/after homework, and on the weekends, doing something productive, so they don't become video game addicts with Type 2 Diabetes, or develop more concerning activities to pass time. Now, let's look at what it takes to make $34,791/month as a Self-Employed Massage Therapist (who doesn't want to die alone without children).

2) There are 250 working days on average per year. $417,482 / 250 = an average of at least $1670 per DAY.


3) Doing more than 4 hours of massage a day is physically unsustainable for the long-term no matter how young and healthy you are. And let's not forget you need to have enough time and energy for your partner, your 2 children, and most of all, yourself! 4) That means you need to charge $417.50/hour of service.

Have you ever met a Self-Employed Massage Therapist who charged $417.50/hour, much less ever heard of a Massage Therapist earning that wage at a High End Spa, much less a massage franchise? Need any more be said?

There's a far better alternative.

Join a quantum leap 50 years in the making:

Become an ARC Coach!

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